The Society for Cinema and Media Studies (SCMS) annual conference is without a doubt the event to attend if you want to keep yourself updated on the latest international research in the field of cinema and media.
This year’s conference took place in Montreal, at the Fairmont The Queen Elizabeth hotel, where (as the organisers pointed out) in 1969 John Lennon and Yoko Ono staged a ‘bed-in’ and wrote the anti-war anthem ‘Give Peace a Chance’.
The Italian Cinema Audiences team could not miss the opportunity to present their project to the truly international audience attending SCMS.
As part the panel entitled Memories of Moviegoing: British, Italian and South African Film Audiences, 1930-70, and chaired by Melvyn Stokes (University College London), the team presented a paper titled ‘Lost Italian Audiences: Memories of Cinemagoing in Italy in the 1950s’. The paper discussed the project’s aims and methodologies but also presented preliminary findings based on the analysis of the questionnaires collected so far by the project.