The exhibition structure in Rome was very well developed by the 1950s. Cinemas in the major cities of Italy were divided into three tiers – termed first, second and third run – an economic arrangement that was formalised through the licencing arrangements of local authorities. Cinemas allowed film distribution from the most expensive first run cinemas generally placed in the city centre towards the less expensive ones found in local neighbourhoods. Moreover, film exhibition in Italy had a peculiar structure at that time, as audiences also had a choice of an extensive network of parish cinemas which constituted at times almost 30% of the total number of seats. Therefore, Roman audiences had an extensive range of films to choose from and certainly no difficulty in finding a cinema theatre available.
In this map you will find cinemas in Rome in the 1950s. Each coloured dot represents a cinema. If you click on the dot you will get further information on that cinema. The map will open in a new browser tab. This map has been created using Prospect.
It provides info on 1st, 2nd and 3rd run cinemas, as well as parish cinemas, with information on the exhibition structure. Details on the individual cinema include:
