The Italian Cinema Audiences team held its first Advisory Board Meeting of 2015 in Oxford on the 1st of May. The Team presented the project’s initial results and discussed the next stages of the research with the Advisory Board. Professor Martin Barker suggested several ways in which our data could be analysed and further explored. He also proposed some extremely useful analytical tools to examine the video-interviews. Professor Mariagrazia Fanchi was involved in the discussion on the analysis of the video-interviews and offered some insightful comments on how to approach the investigation of the data.